The diversified financial services company in Florida is reaffirming its focus on income with a rebrand of its consulting and marketing arm for independent annuity producers.
By Leo Almazora
September 4, 2024
https://www.investmentnews.com/rias/sound-income-group-sharpens-brand-focus-with-relaunched-coaching-division/256992
Sound Income Group, a diversified financial services company in Florida, is making its support for income-focused advisors loud and clear with a fresh start for one of its major divisions.
The Fort Lauderdale-based company has announced the launch of Sound Income Academy, a rebranded division designed to provide customized coaching and growth strategies for independent financial advisors seeking to specialize in annuity-based income strategies for their clients.
Previously known as Advisors’ Academy, the newly rebranded unit was founded by Sound Income Group CEO David Scranton in 2006. Its comprehensive training platform is designed to help advisors improve their sales processes, increase operational efficiency, and drive business growth.
According to the company, the name change is intended to better reflect the firm’s dedication to income-generating financial solutions.
“Sound Income Academy was created to help successful, motivated financial advisors grow their business through customized marketing, coaching, and practice management support,” Patrick Farrell, president and chief operating officer of Sound Income Group, said in a statement.
The rebranding highlights Sound Income Group’s commitment to offering solutions centered around income-focused financial strategies. “We want a name and brand that best reflects what differentiates us from other financial advisors and that is a focus on income,” added Erika Wilson, the company’s chief marketing officer.
Sound Income Group operates through three primary subsidiaries: Sound Income Academy, Retirement Income Source, and Sound Income Strategies. The latter is an SEC-registered investment advisory firm overseeing more than $3 billion in assets, while Retirement Income Source is a network of advisors specializing in income-generating investment strategies.
“Income is at the center of everything we do, and we want our subsidiaries to reflect that mission,” Farrell said.
